What documentation is crucial for submitting a franchiser application?

The correct answer, a certified financial statement, is crucial for submitting a franchiser application because it provides a comprehensive view of the franchise's financial health. This documentation allows potential franchisees and stakeholders to assess the viability of the business and understand its financial position, including income, expenses, profits, and liabilities. A certified financial statement carries credibility since it is prepared and validated by a certified accountant, ensuring that the information is accurate and reliable.

While marketing strategies, company history, and sales projections can provide useful context about the business and its potential, they do not substitute the quantitative financial assurance that a certified financial statement provides. The financial statement is often a key requirement for regulatory compliance and financial assessments, making it an essential component of a franchiser application.