Which individual role in a real estate transaction primarily represents the seller?

The role that primarily represents the seller in a real estate transaction is the listing agent. The listing agent is responsible for marketing the property, setting an appropriate price based on market analysis, and negotiating terms that are favorable to the seller. Their primary duty is to advocate for the seller’s interests throughout the entire selling process, which includes obtaining the best possible price and advising on offers and counteroffers.

The listing agent also handles various tasks such as hosting open houses, coordinating showings, and providing feedback to the seller about market conditions and buyer interest. This agent maintains a fiduciary responsibility to the seller, ensuring that their needs and preferences are prioritized in the transaction.

In contrast, the buyer's agent represents the interests of the buyer, focusing on finding suitable properties and negotiating on behalf of the buyer. A transaction broker facilitates the transaction without representing either party specifically, while a dual agent represents both the seller and the buyer, creating a situation where the agent must manage potential conflicts of interest while providing limited representation to both sides.

In summary, the listing agent's responsibilities and role clearly indicate that they are the designated representative of the seller in real estate transactions.